Owing to hectic lifestyle these days many of us lack the required nutritional elements that are essential to lead a healthy life. It gets challenging for all of us to obtain the necessary nutrients through their regular meals. Hence, the three main nutrients Proteins, Carbohydrates and Fats that are to be consumed according to their energy generating hierarchy are largely missed.
To bridge this gap GNC launched the campaign Filling The Gap that aims to raise awareness about the gaps that exist in people’s daily nutrition intake. Additionally, it aims to highlight the importance of filling these gaps with the right solutions in order to lead a healthy life.
Based on scientifically verifiable facts, the campaign aims to highlight various requirements in daily essentials and the need to supplement everyday diets with health and wellness supplementation in proteins, vitamins, omega3 and probiotics.
GNC launched the campaign with a panel discussion featuring personalities from different walks of life, like U-19 cricket sensation Mr. Manjot Kalra, Apollo Hospitals Chief Dietician Ms. Anita and Apollo Hospitals Senior Consultant on Cardiovascular Surgery Dr. Mukesh Goel and Mr. Shadab Khan, CEO GNC India
The panel discussed about the need of additional nutrition intake apart from regular food in today’s day and age. They shared their insights on the rise in serious health issues today caused by a confluence of factors like hectic and sedentary lifestyles, unhealthy dietary habits a lack of nutrition intake.
Exacerbating this, the nutrient composition of the fruits and vegetables we eat is vastly reduced due to poor soil quality and long travel times. As a result, the food we eat does not necessarily provide the nutrition that our body needs.
The panel agreed that a balanced diet combined with regular physical activity and nutrient rich food with right supplementation is the need of the day. GNC believes in bridging the gap created due to inadequate nutrition in-take in the food consumed by people on a day-to-day basis through its offerings. While the concept of nutraceuticals is at a nascent stage in India, it is heartening to see a significantly heightened intent to include them in daily diet to fulfil nutrition intake. The Indian nutraceuticals market is expected to grow at a compounded annual growth rate of 21per cent and reach $10 billion by 2022 from $4 billion now. GNC will fuel this growth by connecting consumers to their best selves by offering a premium assortment of heath, wellness and performance products aiming to help consumers improve the quality of their live and we also aim to expand our retail presence with availability at 4000 stores by 2020.
Lifestyle diseases like diabetes, heart diseases, obesity etc, are a result of physical inactivity and an unhealthy diet. Heart attacks have become a common phenomenon across India and affecting young generation as well. There has, without doubt, been a marked increase in the number of young patients suffering from heart attacks. Hence it is extremely important to pay attention to what we eat. Therefore one can include intake of micronutrients especially, omega in their daily diet which has been shown beneficial for heart health, regulate cholesterol & triglycerides and lessen the incidence of heart disease & fatal events. To add to this endurance training is known to maintain optimal values of cholesterol in the body. This coupled with the right balance of vital nutritional elements in the diet like proteins, vitamins, fibre, carbohydrates along with dietary supplements is crucial to leading a healthy life. The key to good health is to eat judiciously and to be active at all times.
The campaign was a success and audiences asked lot of questions ranging from lifestyle, fitness, heath, nutrition, supplements.
GNC is propagating the idea of having a scientific approach towards fulfilling basic requirements of nutrition for good health and wellness. It aims to cater to believers and achievers of the concept of Live Well by offering its range of premium products. This will not only be restricted to fitness enthusiasts and athletes but across age groups, to everyone who aspires of healthy living.
Stick to R&W
Megha Gupta
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