Invite read “Bloggers Convocation”
that was something I never heard of before. I was super excited to attend the
event. I was looking forward to learn something new. Indian Fashion Interface
2016 was an amazing blogger event organized by MyFashionBay in association
with Roposo and pearl academy. Event was convocation plus fashion pop bazaar. Pop
bazaar lasted for two days 6th Feb and 7th Feb whereas
convocation was on 6th. Venue chosen for the event was more than
perfect. It was awesome to witness fashion exhibition under clear sky.
I reached there on time (I am punctual, PR's are you listening?) and spent some time at exhibition. Bought some cool
stuff for myself. In another one hour convocation kicked in. It was delightful
to meet some bloggers and hear about their writing stories. At pop bazaar I loved
the brand Araga for their amazing collection of sun glasses. Specialty about
their sun glasses are wooden frames. I loved their brand so much that in fact I
clicked their team pic.
Main charm for me was the
convocation. The idea behind organizing this convocation was to sought answers
to what’s next next with
Fashion & Lifestyle blogging in India. Lot of bloggers, brands, and
designers came together under one roof to have open minded discussion. It was
thought provoking to hear eminent speakers like Bubbles Sabharwal (Well known
Theatre Personality),
Meha Jayaswal (Area Head-Fashion, Media & Communication at Pearl
Academy), Rachna
Singh (Founder,
Myfashionbay.com),
Gaurav Bansal (Co-founder, Myfashionbay.com), Komal K (Fashion Blogger), Sunil
Rai (VP,
Vcloud)
I really liked the part where Komal shared about her blogging story.
She is a darling. She was so honest about what she shared with us. She blogs at
DelhiFashionBlogger.
Rachna Singh, founder of myfashionbay asked so many relevant questions
to speakers like Meha Jayaswal, Gaurav Bansal.
Meha Jayaswal shared that as of now blogs are not considered as
reliable source of information. Bloggers have to pay attention to make their
information more relevant by giving proper referencing.
Bubbles Sabarwal, said –“The work some of bloggers do is noteworthy
and to make it more impactful it is imperative for one to think out of the box”
Gaurav Bansal, Co-founder & Marketing Head, myfashionbay.com
said – “IFI 2016, New Delhi is one of the 1st steps in the country
to organise fashion & lifestyle blogging. Many such multi-media activities
are planned as part of the series in various parts of the country to bring
bloggers together and educate them on various business aspects”
Sunil Rai from Vcloud said- “The parameters
for brands to gauge a bloggers work is still not defined in India. For brands
to work closely with bloggers, this gap needs to be bridged”.
IFI
2016, New Delhi edition also hosted a showcase of various contemporary &
young designers across clothing, accessories & lifestyle categories on 6th
& 7th February at One Golden Mile. Designers from Delhi,
Bangalore, Jaipur, Chandigarh & other locations participated in the
showcase titled “#PopBazaar”. Pearl
Academy of Fashion, Roposo.com, One Golden Mile, Vcloud were partners in the
campaign.
About Myfashionbay.com
From
humble beginnings in 2012 as a fashion blog, it has today turned into a
multi-media platform bringing synergizing various stakeholders including
designers, brands, bloggers & more importantly fashion followers. The
platform is fast expanding its reach across geographies and across consumer
segments. IFI 2016, #Popbazaar and many such initiatives are all expressions of
a growing platform.
I
am looking forward to attend more events like these. Thanks to MyFashionBay for
organizing such an amazing event for us.
Regards,
Megha Gupta
Megha Gupta
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