Adab is an urdu word that means
respect. However the brand adab has been derived by combining names of Abhinnav
and Aditya Aggarwal who are brothers and co-founders of the esteemed brand. The
brand has been there in market and was selling through various retail outlets
and one fine day they decided to launch their own exclusive store in posh N
block market of GK 1
The Products of By Adab have been
nurtured in the most sophisticated eco-friendly process houses, have been
tested in reputed laboratories and are available at all top of the line home furnishing
stores across India and few stores abroad. They offer finest quality of fabric
from 300 threads per sq. inch to 1100 threads per sq. inch.The Products of By Adab have been
nurtured in the most sophisticated eco-friendly process houses, have been
tested in reputed laboratories and are available at all top of the line home furnishing
stores across India and few stores abroad. They offer finest quality of fabric
from 300 threads per sq. inch to 1100 threads per sq. inch.
By Adab, a comfort, premium lifestyle
brand have chosen really quirky names for their products like Mrs. Support
System, Mrs. Select, Mrs. Cherry Berry, Mrs. All Weather etc. Their bathing
linen collection is by name bunny bath and makes an apt for gifting options. I
really like the way they are packed in nice cuboidal boxes. Speciality of Mrs.
Cherry Berry is that it is made of 100% virgin long staple cotton.
These products stand for luxury
and comfort at the same time. When I visited the store Mr. Aggarwal showed me a
tested bedsheet that they have been washing every alternate day from last four
years against a brand new bedsheet with same design. The quality, print,
texture stayed as it is even after four years. Only white colour of bedsheet
changed to cream white which is fine.
You have to remember that this is
a premium linen brand and so prices are accordingly. Even if I talk about price
and quality I think they are giving you very good deal. There bedsheets,
quilts, pillow covers quality is such that these can be used over and over
without any deterioration in quality
Next time you are in GK don’t forget
to check out there store.
Stick to R&W
Megha Gupta
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